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Marketing Automation Specialist

Jetstar - Melbourne, VIC

Source: uWorkin


Jetstar thrives on innovation! We are always looking to employ ambitious and proactive professionals to help our business work smarter and more efficiently. You will be encouraged to think innovatively whilst developing and maintaining best practice. What’s more, this role will see you working as part of a broader group Jetstar and Qantas structure.

The Marketing Automation Specialist is very hands on, coordinating the implementation, maintenance and optimisation of multiple Customer Lifecycle marketing campaigns to drive additional revenue and operational benefits to Jetstar.

The role has a global remit, spanning across Australia/NZ, South East Asia, Japan, Vietnam and Greater China and will involve travel.

In the role you will be required to:

  • Building, testing and launching simple to complex email campaigns.

  • Perform quality control and rendering checks to produce work that is error-free.

  • Working with HTML email assets and perform modifications where necessary.

  • Creating recipient lists, uploading into platform and creating list filter selections.

  • Liaising with marketing team on simultaneous requests and briefs to deliver email campaigns within allocated timeframes and updating the team on the status of each campaign.

  • Accountability for resolving and troubleshooting campaign issues.

  • Liaising with the email service provider (Responsys) on the user interface front and back end for optimisation of the email send process.

  • Post campaign reporting and analysis – email specific and general commercial metrics.

  • Supporting other teams in becoming self-sufficient in our marketing cloud technical stack.

  • Working with the ancillary team in coordinating and implementing campaigns to drive ancillary revenue.

  • Ensure all process and technical documentation is maintained and up to date.

  • Work with a wide variety of internal stakeholders across digital, commercial systems, ancillary. revenue and IT to implement campaigns and programs that drive incremental revenue and operational improvements to the business.

To be considered for this role you will have:

  • Relevant tertiary education preferably from some form of either IT or Business degree, eg Information Systems / Marketing / Digital Multimedia.

  • Minimum 2 years working in direct marketing function within agency or fast paced client environment.

  • Excellent quality control / attention to detail.

  • Advanced HTML / CSS skills.

  • Knowledge of email platforms would be beneficial (Responsys Interact, would be a distinct advantage).

  • Some knowledge of web development and image editing skills advantageous.

  • Understanding of Javascript and other programming languages preferred.

  • Strong knowledge of relational databases.

  • Strong SQL skills.

This is a challenging role and we will expect great results from the successful applicants. In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.

Our Culture

Jetstar is alive with a sense of adventure. Day in and day out, our teams search for new places to fly, new ways to add value and new ideas to improve performance. If you love the road less travelled, you’ll love working here because ours is a team who innovate every day, thrive on delivery, support each other and celebrate our successes. You’ll be supported to challenge, anticipate and explore while you work will connect people and enrich lives. We encourage diversity and aim to create an environment where our employees feel valued, respected and enabled.

Applications Close: Monday 14th June, 2021.