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Pr & Events Co-ordinator- Witchery

Country Road - Melbourne, VIC

Source: uWorkin


The Role

The PR & Events Coordinator supports the PR & Events Manager across all key departmental activity. The role will have a specific focus on Publicity, Events and Key Campaign activity across the Witchery product.

Key Responsibilities

  • Coordinate all PR, briefs, plans and activities for the brand with the support of the PR & Events Manager.
  • Compose seasonal PR brief document for PR agencies, including key launch and PR activity dates, key product stories and seasonal focuses.
  • Assist with the implementation of the PR strategy and plan across all relevant markets.
  • Coordinate seasonal PR photography shoot.
  • Manage day-to-day Publicity, PR agency and Local Marketing product loans, image and general requests.
  • Support with implementation of seasonal marketing projects, campaigns and new initiatives.
  • Manage centre VIP events including regular updates to the wider business and key stakeholders, sign off eDM artwork with Digital Coordinator.
  • Drive product placement and features in centre print and digital publications.
  • Manage Local Marketing reporting including publicity outcomes and in-store event outcomes.
  • Together with the PR & Events Manager, coordinate all media & in-store events for the brand working closely with internal and external teams.
  • Management of the media VIP card program.

The Ideal Candidate has

  • Experience in a PR and /or Events role
  • Excellent communication skills, including the ability to communicate with all levels of staff
  • High attention to detail
  • Excellent organisational skills and deadline driven
  • Problem solving skills
  • A sound understanding of the fashion media and PR landscape
  • Innovative, collaborative and creative thinking
  • Works well both autonomously and as part of a team

Why work for us?

  • A competitive remuneration package, including incentives
  • Bi-annual product allowances and generous discounts for you and your immediate family on all Country Road, Trenery, Witchery and Mimco products. Further offers and discounts available at David Jones.
  • Birthday roster day off
  • Excellent career progression involving regular training and on the job development
  • A genuine, open and high performing culture
  • Opportunity to become involved in our Corporate Social Responsibility program, by supporting our community partnerships

About Us

Witchery is Australia's leading fashion label; our inspired designs providing the latest trends that make every woman look â and feel â fabulous. Ahead of the curve, we are a daily inspiration. We are the first and last word in style. We are Witchery.

Witchery is part of the Country Road Group, an Australian based retailer with a market leading position. Be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell.