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Pr Manager

REA Group - Melbourne, VIC

Source: uWorkin


We're REA

An Australian start-up success story we're quietly proud of.

From a garage in Melbourne to the global stage is an achievement we're humbled by. Our idea to put pictures of houses on the internet has blossomed since 1995, and we now have businesses across Australia, Asia, India and North America.

Our purpose is to change the way the world experiences property. No matter where you're at on your property journey, we're here to help on every step - whether that's buying, selling, renting or renovating.

Some of our brands include realestate.com.au, realcommercial.com.au, spacely.com.au, Flatmates.com.au, Smartline.com.au and Proptrack.com.

What we're doing

The Corporate Affairs team sits within the Audience and Marketing team. We are passionate about building scalable strategies to drive a step-change in the understanding of audiences and the property market. Our team sets the brand vision for our company - what our identity stands for, how we educate through the right data and insights and how best to communicate stories that matter.

Corporate Affairs and Audience and Marketing will work in unison to support the delivery of common goals and objectives - in particular, using research and reports to supercharge REA Insights.

What the role is all about

The PR Manager will work seamlessly with teams across the business to conceive, develop and execute engaging stories in the media leveraging REA Group data and insights to help customers and consumers make the most informed property decisions. Day-to-day, this will include:

  • Promoting REA Group's brands through compelling communications using different earned and owned media channels
  • Supporting the Corporate Affairs team to execute campaigns in line with the business strategy with a focus on research, reports and data to supercharge REA Insights
  • Using our data, insights and experts to tell engaging stories externally
  • Writing and reviewing media releases, including pitching stories directly into media
  • Developing and maintaining strong media relationships with key journalists
  • Editing written expert content for earned and owned channels
  • Providing media relations and communications counsel to teams across the business

Who we're looking for

  • A savvy media professional - someone who consumes media, understands what makes news and is comfortable pitching stories to journalists
  • Experience leveraging research or data - someone who is able to look at numbers and tell a story
  • Demonstrated end-to-end campaign experience
  • Strong writing skills and the ability to switch between writing styles
  • Great communication skills, with the ability to influence internally and externally
  • Detail-focused and quick to deliver
  • Hyper organised and with experience working independently in a fast-paced and agile environment
  • A natural team player who displays the REA Values consistently at the highest level
  • Demonstrates professionalism, integrity, resilience and a sense of pride to get the job done
  • Strong relationship management skills and previous experience working with multiple stakeholders at all levels of seniority
  • Considers, understands and respects different views as part of the decision making process
  • Someone who has a good mix of creativity and understands corporate communications
  • An existing network of media contacts
  • Tech-savvy with solid IT skills (Word, PowerPoint, Excel, Adobe Acrobat)
  • Ideally, you'll have tertiary qualifications in Communications, or something similar
  • A can-do, 'get it done' attitude and positive approach is key

This role is made for someone who wants to work in a vibrant, passionate and proud team and who has the creativity and drive to make communicating at REA simple, efficient and stress-free. If successful, you'll report into Corporate Affairs, but work closely with our Audience & Marketing and Economist teams.

But we don't just look for someone based on their skills and expertise. It's our connection, acceptance and genuine care for each other that makes REA a great place to work. That means you also need to be:

  • Savvy minded and have the ability to think a little left of field / outside the box
  • A strong and creative communicator
  • Friendly, approachable and have good relationship management skills
  • An avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongs

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

  • Onsite/online health and wellbeing programs, including yoga and meditation classes
  • Because We Care program which includes volunteer leave and community grants, to ensure you have the opportunity to give back to your community
  • Hack Days so you can bring your big ideas to life
  • An additional day of leave just for your birthday
  • A flexible working environment meaning we strike the balance of what you need and what works for the business (and yes, our leaders fully understand the flexible working policy)
  • A hybrid approach to the future of work - https://www.rea-group.com/blog/the-way-we-work-at-rea-a-hybrid-approach/
  • Industry leading gender-neutral parental leave

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?