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Sales & Marketing Specialist - Roll'd Australia


Any Industry
Source: uWorkin


Johnathan Thurston Academy

Taking employment back to basics. We simply introduce jobseeker to jobs! It's that simple.

The Johnathan Thurston Academy, with Lendlease as our major employment partner, has a unique collaborative employment zone. The goal and focus is to connect job seekers to all of our employment partners throughout the nation. We aim to ensure that all opportunities for potential connections are both exhausted and managed in the one zone. We have created a unique and sophisticated platform that streamlines all employment opportunities between job seekers and employers.

We represent employers across all industries, we encourage you to keep in touch by registering to our JTHotJobs https://jtachieve.com/3cF22iw

Our client: Roll'd

  • Join a business that is passionate about their people
  • Fantastic collaborative family culture
  • Competitive remuneration
  • Be enrolled into industry-accredited training courses
  • Opportunities to form a career path for further development

Roll'd is going through a rapid growth phase, with new stores opening often, we are looking for experienced and energetic team members to join our dynamic family.

About us ...

Roll'd is driven by its people, fresh authentic food and customer service under an evolving framework.

Our roots are embedded deep within the Vietnamese culture where the very fabric of our existence is based on kinship. You are a brother, sister, uncle or aunty whether you are related by blood or not.

When you become part of Roll’d, you become part of our family, a link that is unbreakable.

Position Purpose

Through a high level of communication, sales and marketing experiences contribute to securing suitable franchise candidates for the Roll’d brand. Working closely and reporting directly to the Franchise Manager to make this happen, in alignment to the overall company strategy.

Provide direction within the areas of influence to facilitate and achieve all expected results.

Lead internal and external teams to achieve the execution of the strategy.

Job Description

Title: Sales & Marketing Lead Generation Specialist

Reports to: National Franchise Manager

Department: Development

Experience: 3 years in Sales and Marketing

Status: Full Time

Duties & Responsibilities

The following depicts the general and specific responsibilities that will fall within the scope of the Lead Gen Specialist.

The individual will perform these tasks when necessary and as appropriate depending on the context of each situation.


  • Prospect, qualify and generate new sales leads to feed the lead generation funnel.
  • Convert marketing qualified leads (MQLs) to sale qualified leads (SQLs).
  • Assist in securing new franchisees whilst maintaining compliance with the franchise code of conduct.
  • Working closely with lead gen agencies (both traditional and digital) to ensure lead gen strategy is executed.
  • Work closely with and lead third party agencies to manage and optimise search engine for Roll’d franchising, including SEO and SEM.
  • Work closely with third party agencies to delivery creative assets in timely manner following brand guidelines.
  • Create advertisement copy for third party platforms.
  • Maintain a climate that attracts, retains and motivates top quality franchisees.
  • Manage external agencies in relation to completing all the expected/ relevant activates.
  • Be an ambassador for Roll’d both internally and externally.

Planning and budgeting

  • Execute the franchise lead generation plan, including lead nurturing program.
  • Strategize to maintain increasing franchisee conversation rate.
  • Build a pool of suitable franchisees.
  • Develop short- and long-term plans and budgets based on all various activities, monitor progress, assure adherence and evaluate performance.
  • Recommend short and long-term goals and objectives to the business and the National Franchise Manager.
  • Develop, implement and monitor systems and procedures necessary to the smooth operation of all the functions within scope of role.


  • Manage leads database using CRM tools and other online working platforms, such as Monday.com and Asana.
  • Manage and update all relevant advertising assets on third party channels such as Roll’d Website, SEEK Business, LinkedIn, Franchise Business, Franchise Direct, etc.
  • Conduct market and competitor reviews as a part of the lead generation strategy.
  • Prepare weekly lead gen report.

Key Competencies

  • Must love Vietnamese street eats.
  • Be a lead hunter - Always be hungry for leads.
  • Passionate to talk to people - always on calls.
  • Strong communication skills. Excellent telephone manner, writing and creative skills.
  • Brilliant sale skills and closing techniques when dealing with potential franchisees.
  • Great understanding of traditional and digital sales and marketing.
  • A broad understanding of SEO, SEM, and social media platforms.
  • Outstanding organisational and interpersonal abilities.
  • Great understanding of traditional and digital sales and marketing.
  • Comfortable in managing google ads, social media ads.
  • Target-oriented.
  • Able to work in a confidential environment.
  • Highly motivated and self-starter.
  • Great leadership skills.
  • Great time management skills.
  • Highly skill to deal to a diverse of people
  • Must be energetic and proactive
  • Willing to assume total responsibility for the role
  • Have a high degree of self-motivation
  • Brilliant sale skills and closing techniques when dealing with potential franchisees.
  • Ability to manage time effectively.
  • A broad understanding of social media platforms.
  • Equipped with self-motivation to successfully execute duties when working autonomously.
  • Ability to manage multiple tasks and people.
  • Ability to achieve outcomes with minimal supervision.
  • Being accountable, proactive and innovative.
  • Show care by listening carefully and seeking feedback.
  • Contribute to a vibrant environment by being energetic, enthusiastic & engaged in everything you do.
  • Ability to adapt in a changing environment.
  • Able to follow organisational policies and procedures.
  • Places success high on priorities

Key Performance Indicator (KPIs)

  • Secure new franchisees as per target.
  • Conversation rate of MQLs to SQLs.
  • Plan and manage franchise lead gen plan.

Academic & Trades Qualifications

  • Bachelor’s degree in business or equivalent is desired.
  • Relevant industry accreditations or certificates.
  • Knowledge of the franchise sector advantageous.

Work Experience & Skills

  • 3-5 years’ experience within the hospitality sector.
  • Management experience desirable.
  • Great understanding and experiences on SEO and SEM advantageous.
  • Great understanding on generating Sales and Marketing tools on Hubspot advantageous.
  • Strong operation skills in multi-site operation.
  • Experience working in national multi-site operations.
  • Operation strategy development and proven successful strategy implementation.
  • Strong communication skills.
  • Ability to transmit affective messages across a broad range of audience and stakeholders.
  • Experience working with well-known brands.
  • Strong computer literacy.
  • Strong communication skills and the ability to transmit affective messages across a broad range of audience and stakeholders.

Personal qualities & behavioural traits

  • Imbedded shared values.
  • Mindset of everything is figure-out-able. Always seeking solutions and not giving excuses.
  • Facilitate corporate values, positive energy and respect.
  • Belief in the common good and social compassion.

At Roll'd we value people who are energetic, committed and have strong family values. In return, we offer ongoing training and development, great career opportunities and lots of FUN!

So if you think you have the goods and enjoy working with friendly people and great food in a fun, fast-paced atmosphere, then we want to hear from you!

Simply complete the application process by clicking the Apply Now button and we’ll be in touch.

To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Main Account on , quoting Ref No. 957743.