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3

May

Marketing Campaigns Lead 1:1

BLUEFIN RESOURCES - Melbourne, VIC

Any Industry
Source: uWorkin

JOB DESCRIPTION

Seeking an experienced 1:1 senior marketer to join one of Australia's top tier banks.

This is a 12 month contract opportunity within a truly innovative organization that continues to grow and in turn offers excellent progression and internal opportunities.

Working within their Home Loans division you'll be a senior marketing professional, and bring your 1:1 data driven marketing skills and experience. You'll be delivering personalized, insight and data led outcomes for the banks customers.

About the role:

  • Test and learn initiatives and execution plans
  • Craft of distinctive communications (eDM, SMS, outbound calling and digital) with support of experts
  • Establish performance metrics and ongoing reporting
  • Guide propensity models for targeting and conversion
  • Utilising data and insights to understand and put the customer first
  • Managing multiple stakeholders and groups, working cross-functionally in a complex highly regulated environment

About you:

  • Tertiary/post graduate qualifications in marketing and/or related fields
  • 10 + years experience in marketing, specifically in data driven 1:1 marketing roles
  • You'll understand business & customer performance drivers and strive to improve them.
  • You'll be familiar with customer channels and proficient in journey mapping - including how customers interact priorietary and third party channels to enquire, apply and be serviced.
  • You'll have a growth mindset, resilient nature, and an ability to cope and support others through ambiguity, uncertainty and change at pace.

About the Benefits:

  • Flexibility - work life balance is a key priority for employees
  • Great place to grow- regular development days, mentoring, education and training and on-the-job learning
  • Financial benefits - discounts available on financial products
  • Wellbeing - the bank offers multiple programs that support their employees to stay physically, mentally and financially healthy

If you are interested in this opportunity please hit 'apply' or contact Sarah Wilson - Account Manager at Bluefin Resources directly.

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http://www.bluefinresources.com.au/privacy-policy