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Crm Executive

Sportsbet - Melbourne, VIC

Source: uWorkin


The Company

Sportsbet's purpose is to bring excitement to life for its customers and we do this by overdelivering on excitement through serious fun, disrupting the status quo and living our values. From the moment you walk in the door you'll see that fun is at the heart of the way we work. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools we offer that go over and above industry requirements. We care about our team members and customers and everyone at Sportsbet has a role to play in bringing our commitment to Responsible Gambling to life. Check out the tools and information we provide our customers to help manage their gambling on our dedicated site at https://responsiblegambling.sportsbet.com.au/hc/en-us

The Team

You will be reporting to the CRM Manager. The team's purpose is to deliver market leading experiences and generosity through CRM. We are a collaborative team, our secret to success is having each other’s back and ensuring we are one step ahead of the game.

The role

The CRM Campaign Executive will be responsible for bringing customer obsession to life by designing and delivering effective momentum and retention campaigns, ensuring we are with more customers in key moments throughout their punting experience.

Duties and responsibilities include:

Retention Strategy;

  • Manage proactive contact strategy for business projects, creating an industry leading program that generates customer love and business growth
  • Engage the broader business on our momentum and retention activity across seasonal big events on the sporting calendar, ensuring engagement and endorsement of priority outcomes

Performance Management;

  • Understand the drivers for business performance and use this knowledge to optimise our CRM growth and retention activity
  • Work with our Strategy Team to understand punter behaviour around seasonal sporting events and milestones, then use this to inform future campaign design and targeting

Multi-channel campaign delivery;

  • Champion the customer at every stage of their journey with us through meaningful campaign segmentation
  • Deliver a seamless omni-channel experience across a broad digital CRM suite, including email, SMS, push and Sportsbet owned Platforms.


  • Pursue new ways to gain cut-through with customers through inventive creative and channel activity

Project Management;

  • Represent the CRM team on relevant cross functional working groups to increase customer retention ahead of major events and product launches.


  • Experience in managing multi-channel digital marketing CRM campaigns,
  • Genuine love for customers and finding more ways to meet their expressed and unexpressed needs
  • Experience in designing customer journeys and building campaign workflows using CRM automation tools (desirable)
  • A great connector who uses their strong communications skills to build and maintain relationships with both business and technical specialists
  • A curiosity to explore new ways of doing things by asking questions and tackling problems that create new opportunities

The Perks

We don’t expect you to do this for free, so along with your salary we will also provide you with:

  • Best in class Parental Leave program with six months paid leave for Primary Carers
  • Tailored career development programs, and opportunities
  • 25 days annual leave
  • Discounted Myki & gym memberships, free breakfast and loads of event, conference tickets and many more

What’s next?

To make sure you are the best person for Sportsbet and Sportsbet is the best for you our interview process includes, online assessments, videos, behavioural and technical interviews. This ensures all types of experiences can be considered for all roles and provides you with ample time to ask any questions.

We encourage you to apply immediately as we will begin shortlisting within 1-2 weeks of advertising.