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Digital Marketing Specialist


Source: uWorkin


VIC, Melbourne 3000

Join one of the fastest growing leisure management organisations in Australia and New Zealand, with over 30 years’ industry experience.

  • Full-time role, Flexible working conditions, Supportive leadership team, Victoria
  • 80,000 base + Superannuation
  • Innovative, fun, and fast-paced environment to make your mark

About Belgravia Leisure

Belgravia Leisure is part of the Belgravia Health and Leisure Group (BHLG) and is the fastest growing leisure organisation in Australia. Our core areas of business and facilities stewardship include health clubs, attractions, tourism and wellness, golf, aquatic and sporting venues in over 200 locations across Australia and New Zealand.

Role purpose

As part of the next phase in our Digital transformation process, we are looking for an experienced Digital Marketing / SEO Specialist. The ideal candidate will be able to take us to the next level by enhancing Belgravia Leisure's portfolio of websites' online visibility in a highly competitive market.

To be successful in this position, you will need to thrive in a fast paced, competitive environment. In this role you will be required to always be looking for the next opportunity to take advantage of, to ensure that existing and potential customers can find us online when requiring our products and services.

You will have to be solution driven and will be willing to challenge yourself and the status quo. You will be a self-starter who works autonomously with tight timelines and delivering on agreed KPIs based on business priorities. As well as working closely with stakeholders across all Belgravia Leisure business units and verticals (Leisure, Attractions, Tourism, Wellness, Golf, etc) to define and execute SEO strategies for Belgravia Leisure’s portfolio of 150+ websites.

Roles and responsibilities

  • Conducting timely SEO audits to identify areas of improvement and providing recommendations to ensure Belgravia Leisure is meeting all SEO best practices.
  • Familiarity and working knowledge of tools such as SEMRush, Screaming Frog, Google Search Console and other SEO tools is mandatory. Conducting keyword audits and keyword research to identify new SEO opportunities.
  • Advising and implementing on-site technical optimisations, including – metadata, breadcrumbs, page structure, redirects, schema, sitemaps, load speeds and more.
  • Management and support of all Belgravia Leisure digital assets and e-commerce platforms.
  • Reporting on the performance of new and ongoing SEO activities and initiatives.
  • Willingness to learn and up-skill on the job to align with business requirements.

About you

  • 2-3 years’ relevant experience in successfully developing and executing SEO strategies.
  • In-depth experience with SEO tools such as Ahrefs, Screaming Frog, SEMRush, as well as website analytics tools such as Google Search Console, Google Analytics, Google Tag Manager.
  • Working knowledge of Microsoft Office suite, Google Sheets and Google Datastudio.
  • Up to date with search engine algorithms, ranking factors, digital marketing trends and best practices.
  • Google Ads certification is highly advantageous along with proficiency in managing medium to large scale PPC accounts in a variety of different business verticals.

Experience with other aspects of Digital Marketing, such as customer growth, e-commerce, promotions, is a plus. Agency experience advantageous and will be highly regarded.

If you are looking to work in the health and fitness industry, to step into a big business portfolio and own this role – we want to hear from you. There is tremendous growth in our company and excellent career opportunities.