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BETFAIR - Melbourne, VIC

Source: uWorkin


At Betfair, our Marketing team is on the verge of a new era and you could be part of it!

Betfair Australia is part of the world's largest betting exchange. As an online peer-to-peer betting exchange operator, owned by the ASX listed Crown Resorts, we process millions of transactions every day and offer the ability for customers to set their own odds and effectively bet against each other. At our core we are largely a technology business that strives to create a culture of winning for our customers. We do that with cutting edge technology, highly innovative initiatives and a service centric culture that others envy.

Our awesome Marketing team is expanding, and we are building a whole new internal agency to support Betfair’s fantastic marketing led growth strategy in the next two years. This new in-house agency will encompass media, creative and production services and that is just the beginning.

Speaking of growth, Betfair is growing fast. Our well connected, passionate and energetic Marketing team are working on some incredible initiatives at the moment and with a focus on being more Savvy than ever before in the way we do things, they are ready to change the game.

We are building a new team from the ground up. Our new Marketing Enablement Team consists of some very exciting new opportunities across a breath of new roles, including Production, Creative, Content, Media Traders and Leadership.

We are particularly excited about this specific opportunity, as our Creative/Copywriter.

The role will support the marketing team to develop creative and campaign assets that drive customer engagement, customer acquisition and brand health metrics. The role also partners with our external creative and media agencies to build and execute integrated media and campaign plans across channels. This role requires someone who can both take and amplify existing creative platforms, and also concept and create new creative platforms.


What we are looking for:

  • Someone who enjoys driving growth through creation of engaging and effective creative assets that improve brand health and customer acquisition
  • A gun to achieve KPI’s relating to customer engagement, communications effectiveness and brand health targets
  • A person to develop brand and campaign assets that complement brand awareness driving activity with performance driving activity
  • Someone to contribute to the formation of a new team, bringing energy, positivity and enthusiasm to every challenge

But there is a catch. To be in the running for this great role, you should have:

  • 5+ years relevant creative & copywriting experience (portfolio to be provided)
  • Demonstrated understanding of the creative and production process and ability to collaborate with a designer, content creator and production manager
  • Demonstrate an understanding of the target customer segments and the brand tone and voice
  • Knowledge and interest in sports & wagering


Sound like you’d be a good fit to jump on this journey? Well check out what we provide our passionate people:

  • Highly flexible working options but great ability to stay connected with the team
  • A focus on personal and professional development opportunities
  • An organisation that truly (yes really) values it’s people with a vibrant and engaging culture
  • A workplace that offers health and wellbeing initiatives
  • A generous bonus scheme – if we win you win! And we like to win!)

This is an incredible time to join our team and we can’t wait to hear from you!


To apply for this amazing opportunity, hit the apply button now. We expect a cover letter and CV, and if your cover letter is pretty vanilla, we might not be interested. Stand out from the crowd!

Betfair is absolutely committed to building a diverse and inclusive culture across the business. We welcome and encourage applications from all walks of life.

Betfair is continuing to hire for all Melbourne based open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to our current team, will temporarily work from home until it is safe to return to our Melbourne office.