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February

Digital Media Trader - Search, Social & Native

BETFAIR - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

At Betfair, our Marketing team is on the verge of a new era and you could be part of it!

Betfair Australia is part of the world's largest betting exchange. As an online peer-to-peer betting exchange operator, owned by the ASX listed Crown Resorts, we process millions of transactions every day and offer the ability for customers to set their own odds and effectively bet against each other. At our core we are largely a technology business that strives to create a culture of winning for our customers. We do that with cutting edge technology, highly innovative initiatives and a service centric culture that others envy.

Our awesome Marketing team is expanding, and we are building a whole new internal agency to support Betfair’s fantastic marketing led growth strategy in the next two years. This new in-house agency will encompass media, creative and production services and that is just the beginning.

Speaking of growth, Betfair is growing fast. Our well connected, passionate and energetic Marketing team are working on some incredible initiatives at the moment and with a focus on being more Savvy than ever before in the way we do things, they are ready to change the game.

We are building a new team from the ground up. Our new Marketing Enablement Team consists of some very exciting new opportunities across a breath of new roles, including Production, Creative, Content, Media Traders and Leadership.


We are particularly excited about this specific opportunity, as our Digital Media Trader - Search, Social & Native!


The role will partner with the brand and acquisition marketing team, to drive customer acquisition and brand awareness metrics. The role also works with our external media agency to build and execute integrated campaign plans across channels. This role is accountable for search, social and native trading while the media agency is responsible for traditional media, TV, Radio, Print and OOH.

Requirements

What we are looking for:

  • Drive growth through smart, efficient, and effective deployment of the channel budget
  • Achieve KPI’s relating to customer acquisition targets, CPA and CPM
  • Partner with the media agency and acquisition team to execute integrated plans that complement brand awareness driving activity with performance driving activity
  • High attention to detail and ability to interpret data and make optimisations in real time


But there is a catch. To be in the running for this great role, you should have:

Relevant qualification in marketing or related field and 3+ years relevant digital media buying experienceAdWords and Facebook Blueprint certification and experience in agency working across multiple accounts highly regarded Proven SEM experience and success managing PPC campaigns across Google, Bing Well-versed in performance marketing, conversion, and online customer acquisition In-depth experience with bid management toolsFamiliarity with A/B and multivariate experiments Knowledge and experience in AdTech and buying platforms for Search, Social & NativeSpecific experience with platforms & tools such as Social, including Facebook Ads Manager, Instagram Search, strong knowledge of Google Search Console and Native Platforms such as Outbrain, Taboola etc Native, experience with native ad copy and it’s programmatic delivery Google Tag Manager (GTM) & implementation of CM Floodlights

Benefits

Sound like you’d be a good fit to jump on this journey? Well check out what we provide our passionate people:

  • Highly flexible working options but great ability to stay connected with the team
  • A focus on personal and professional development opportunities
  • An organisation that truly (yes really) values it’s people with a vibrant and engaging culture
  • A workplace that offers health and wellbeing initiatives
  • A generous bonus scheme – if we win you win! And we like to win!)

This is an incredible time to join our team and we can’t wait to hear from you!

Interested?

To apply for this amazing opportunity, hit the apply button now. We expect a cover letter and CV, and if your cover letter is pretty vanilla, we might not be interested. Stand out from the crowd!

Betfair is absolutely committed to building a diverse and inclusive culture across the business. We welcome and encourage applications from all walks of life.

Betfair is continuing to hire for all Melbourne based open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to our current team, will temporarily work from home until it is safe to return to our Melbourne office.