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February

Marketing Strategist

Liberty Belle Rx - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

ABOUT LIBERTY BELLE:


LIBERTY BELLE comprises of Liberty Belle Skin Centre - one of Australia's premier skin clinics and Liberty Belle Rx - high performance active skincare created by world renowned Plastic Surgeon, Dr Chris Moss.


ABOUT THE ROLE:

Liberty Belle Rx is already a global brand! With our ongoing growth and “superstar” team of “game-changers”, we are taking our brand ambitions to the “next level”! We are looking for a creative thought leader with extensive Brand Marketing and PR/Comms experience to join our team as we enter the phase of our brand journey.

The Brand Strategist will find ways to further enhance the branding of a Liberty Belle and work closely with the CEO and digital marketing & ecommerce manager to develop a marketing plan through analysis of current market data and trends. The successful candidate will need to be forward-thinking and anticipate future trends to help drive the success of our brand as it grows both locally and globally. 

Reporting to the CEO and the Digital Marketing/Ecommerce Manager, the Brand Strategist will play a pivotal role in the development and growth of the Liberty Belle Brand locally and globally.

We currently have 17 products in our range and by the end of this year, we’ll be launching another 20 amazing products. It’s going to be a BIG year.

The primary purpose of this dynamic and exciting role is to build strategic plans to drive growth and oversee the execution of a compelling marketing, communication and PR strategy to drive brand awareness and traffic to our digital destinations. Your energy and strategic acumen will focus on delivering business and brand growth, recruiting new customers to Liberty Belle whilst retaining and rewarding our existing clients.

YOUR RESPONSIBILITIES: 

  • Creating, developing and implementing a strategic and engaging Brand Marketing Strategy that drives brand recognition and awareness.
  • Leveraging media, communication, and PR channels to develop a strategy for brand channel growth and brand recognition.
  • Championing the needs of the our online and in-clinic clients and working closely with the eCommerce team to drive aggressive growth in our owned channels.
  • Identifying new opportunities to drive customer acquisition.
  • Ensuring the effectiveness of all marketing initiatives are measured and reported on.

WHAT YOU BRING:

You will have extensive global experience in building brand campaigns, ideally across both agency and business side. You will be highly commercial and creative, with excellent planning and analytical capabilities along with outstanding organisational and planning skills to effectively manage timelines and meet deadlines.


  • Demonstrated success in developing and executing marketing strategies and campaigns in different markets
  • Strong knowledge of digital marketing, beauty and fashion trends
  • An understanding of online advertising, EDM and social trends, opportunities and strategies in order to support the online team.

QUALIFICATIONS:

  • 5-7 years of Marketing experience with a focus on growing brand awareness and market share
  • Tertiary qualification in Marketing

BENEFITS & PERKS

  • We are all about loving the skin you're in so our employees enjoy generous skincare and treatment bonuses and access to employee discounts.
  • The LIBERTY BELLE office is set in the central suburb of Toorak, walking distance to Toorak Village (with plenty of shops and cafes) and plenty of on-street parking nearby.
  • You will be joining an experienced digital marketing and ecommerce team with career progression opportunities internally and globally.