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3

February

Digital Marketing Manager

wellteq - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

Who are we?

wellteq is creating a future where people are healthier and happier everywhere around the world. With a focus on corporate health and insurance companies, our mobile application delivers health outcomes for individuals through an array of gamified challenges, social interactions, health coach nudges and rewards to maximise healthy behaviour change. 


The app connects with wearable devices, third party partner integration and in-app surveys to take users through a personalised wellbeing journey sharing individual-specific insights into stress, fatigue, sleep quality, mental wellbeing and activity.


We are an energetic, purpose-driven organisation who believe through our technology we can deliver real, meaningful health changes around the world. 


Who you are:

We are looking for a Digital Marketing Manager to join our team as we enter the next stage of our growth journey. 


In this newly created role, you will take ownership of our digital marketing landscape. You will be strong in both big picture strategy and day to day execution.


You are creative, have a digital mindset and an agile approach. You believe in our mission, understand who our customer is and how to speak to them across a variety of digital channels. 


We’re a distributed team and open to candidates located outside of Melbourne.


Your key responsibilities:

  • Design and execute our digital marketing strategy,
  • Plan and deliver digital marketing activities (SEO/SEM, email, social media, retargeting and display advertising)
  • Build and nurture our social media presence 
  • Measure performance of digital campaigns against KPIs and optimise our marketing spend
  • Evaluate our customer brand experience across channels and customer touch points
  • Identify and manage conversion points and optimize user funnels to drive B2B lead generation
  • Plan, execute, and measure experiments and conversion test


What you will bring:

  • >5 years experience in digital marketing (B2B tech or health industries preferred)
  • A degree in Marketing, Communications or equivalent
  • Experience working with Google Analytics, NetInsight, Omniture, WebTrends
  • Knowledge of social media management tools (Sendible, Buffer, Sprout)
  • Working knowledge of ad serving tools (DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Experience working within an agency and/or with a creative team is a plus


What we offer you:

  • Garmin on commencement to track your wellbeing 
  • Access to wellbeing education
  • Birthday leave
  • Loyalty leave
  • EAP (personal, professional, nutrition, financial)
  • Invitation to take additional wellbeing leave


How to apply:

To apply, send us a copy of your resume and cover letter, telling us why you have applied at wellteq and what you will bring as our Digital Marketing Manager.